FITNESS centres are increasingly exercising the productivity pitch to attract corporate memberships, writes OOI TEE CHING Healthy employees are happy workers. And happy workers make a productive workforce which contributes towards bigger profits for employers. This is the marketing pitch a growing number of exercise centres in the Klang Valley are using to to boost […]
For some women the term “beauty myth” conjures up Naomi Wolf’s feminist tome on the politicization of the fashion and diet industry. But for the small group of predominantly women who gathered on May 24 in Mishkenot Sha’ananim for a conference entitled “The Beauty Myth feminist theory was conspicuously absent. Instead most of the presenters […]
Brazil are playing England at football at Wembley tonight, so it’s time to celebrate all the usual stuff about the beautiful game: o jogo bonito. But how beautiful is football? Sometimes very, often not at all, sometimes unapologetically ugly. And I wondered: which is the most beautiful game of all? Is it football? Or what? […]
The accomplishment of Riyo Mori, a 20-year-old dancer from Shizuoka Prefecture who won the Miss Universe 2007 pageant last week, appears to offer a good opportunity to review changes in popular perception of beauty in the past century. Mori’s victory in the contest in Mexico on May 29 marked the second time a Japanese contestant […]
The beauty scheme is one of the best known of the 36 strategies, but many do not recognise it as a strategy of disadvantage. It is used to distract opponents who may use overwhelming force. Its crude interpretation bears little relationship to the more sophisticated applications of this strategy in business and the markets. Sometimes […]
