As seen on tv is a phrase and a phenomenon that is highly associated with the TV medium. It is basically a guarantee and a disclaimer at the same time. It implies that it will do everything that is shown in the TV commercial. Many as seen on tv stores have sprung up on the internet with this phrase as the core selling point.
The product, though, has limited capabilities. Expecting the product to be the miracle solution to everything is not going to happen. For example, a “miracle” cutting knife could be great at cutting through a metal can but it could also be quite clumsy at cutting vegetables.This is the case with a majority of products and also the most positive side of “as seen on TV” products. The negative side is that you get a product that looks good only on TV or doesn’t work at all. When buying products of this nature, it is important to do a lot of research before any purchase is made.
As seen on TV products have come a long way since the first one hit TV screens back in 1978. Since that first advertisement for the Ginsu Knife, the products have diversified into many categories like as seen on tv music, as seen on tv sunglasses and as seen on tv exercise equipment.Although the products have changed over the years, the method of selling and the promises that are made have remained the same.