beauty

Beauty is in the eye of the beholder is often used as a phrase to encourage even those whose facial comeliness does not come up to the standards that our eyes define as beauty. That singular commonality in all of our mental processes that determines beauty gives food for thought in evaluating our own features and in making a deliberate effort to live up to what we intrinsically know is beautiful. Imagine the romance that poets had with beauty by remembering John Keats who once said, Truth is Beauty, Beauty Truth, That is All Ye Know On Earth and All Ye Need To Know. 
Poets have compared beauty to every good characteristic to be found in humans. That has led our societies from one country to another, from one century to another, to trust only the beautiful. We are drawn by what is beautiful and trust what a beautiful person has to say even more than we are drawn or can trust, by our very nature, it seems what is viewed by our eyes as the ugly. We know that beauty does not necessarily equate with good intentions, honesty, reliability or even basic common decency. But, we have been in love with beauty from the first woman Eve who enticed Adam clear out of Paradise. 
A contradiction of beauty is that is makes for stark contrast to what is often called male ugliness as personified in fairy tales told to keep us entertained and knowledgeable about societies estimations. Who can forget Beauty and the Beast in the castle before love turned him human and handsome.